NIBE Energy Systems Limited marked a landmark year of innovation and growth with a headline appearance at InstallerSHOW 2025, unveiling a new direct-to-consumer (D2C) heat pump channel and celebrating major advances in product development, training, and strategic partnerships.
The Swedish heat pump manufacturer welcomed a record number of visitors to Stand 5F46, where it showcased its latest range of low-carbon heating solutions, participated in expert panels, and welcomed special guest and brand ambassador Freddie Ljungberg – drawing one of the largest crowds of the three-day show.
Bringing heat pumps direct to UK homeowners
A major talking point of the show was the official launch of NIBE’s direct-to-consumer model – offering homeowners a fully managed route to heat pump installation, including MCS-compliant design, installation and aftercare, all directly from NIBE.
Created in response to rising consumer demand for simplicity and end-to-end service, the D2C model will be available exclusively for Air Source Heat Pump installations and designed to complement – not replace – NIBE’s valued installer network. Customers seeking more complex, bespoke systems will continue to be referred to NIBE Pro partners.
“Our new D2C platform is a natural evolution of the market,” said Paul Smith, Managing Director of NIBE Energy Systems. “As more homeowners explore heat pumps, we’re seeing increased demand for simplicity and end-to-end delivery. By offering this route, alongside our valued installer network, we can reach more customers, deliver high-quality outcomes, and scale our impact in the energy transition.”
New partnership with GTEC to expand national training access
Also announced at the show was a new national training collaboration between NIBE and GTEC, one of the UK’s leading renewables training providers. As NIBE’s official Level 3 training partner, GTEC will deliver heat pump qualifications at colleges across the country – enabling more installers to begin their journey to MCS certification and full NIBE Pro status.
This partnership supports NIBE’s mission to upskill the workforce and ensure the UK has the expertise needed to meet growing demand for low-carbon heating.
Freddie Ljungberg draws the crowds
Freddie Ljungberg, former Arsenal and Sweden football star and NIBE UK’s brand ambassador, made a special appearance on the stand on Wednesday 25 June. Hundreds gathered for an exclusive ‘In Conversation’ session, followed by a meet and greet where visitors heard Freddie share his passion for sustainable living and his personal connection to NIBE’s Swedish roots.
Product highlights and speaker sessions
Visitors to the stand explored NIBE’s award-winning product line-up, including:
● The new S1156 PC and S1256 PC Ground Source Heat Pumps with integrated passive cooling
● The S735C Exhaust Air Heat Pump, offering active cooling and a compact, outdoor-unit-free design
NIBE experts also appeared across the InstallerSHOW speaker programme, taking part in:
● The Big Heat Network Debate – Gulam Seedat
● Heat Pump FAQs Panel – Mike Dungworth
● Heating the Haus – Rick Clarke
A standout year for NIBE
NIBE’s presence at InstallerSHOW capped a standout first half of 2025. Highlights so far have included a new partnership with British Gas to enhance aftercare services, the launch of NIBE’s first UK show apartment in Bracknell, and continued investment in UK training and education.