Sam joined NIBE as Finance Director in 2026, bringing extensive experience across finance, operations, strategic planning and business improvement. Throughout her career, she has helped businesses improve performance, drive sustainable growth and make informed decisions through strong financial leadership. Passionate about building relationships and developing people, Sam believes finance should be a true partner to the wider business, providing insight and guidance that enables teams to succeed. 

She enjoys driving continuous improvement, challenging the status quo and creating an environment where both people and businesses can thrive. Drawn to NIBE's commitment to innovation and low-carbon heating, Sam is excited to be part of the company's next stage of growth and looks forward to working with colleagues, customers and partners to help shape a more sustainable future. 

Q&A

What’s the best thing about working at NIBE?

The people. Everyone is passionate about what they do and committed to doing the right thing for our customers and each other. Combined with NIBE's innovative products and commitment to low-carbon heating, it's an exciting business to be part of.

What motivates you?

Delivering results while helping people grow. I enjoy driving positive change, developing high-performing teams and creating an environment where both people and the business can thrive.

What do you do in your spare time?

I enjoy spending time with family and friends, whether that's relaxing on holiday, exploring somewhere new or simply taking time to recharge.  

Dog or cat person?

Definitely a dog person and I have a miniature Labradoodle.

Favourite food and drink?

Italian would be my food of choice and a nice glass of wine.