News release

NIBE marks new era of international brand building with landmark biathlon partnership

Markaryd, Sweden; 21 October 2026

Major new sponsorship will bring NIBE closer to millions of biathlon fans across Europe and beyond

NIBE, a leading provider of energy-efficient and sustainable climate solutions, is taking a significant step in its international brand journey through a landmark agreement with Infront, the International Biathlon Union's (IBU) exclusive global marketing partner. The agreement sees NIBE become a Premium Sponsor of the IBU World Cup, IBU World Championships and LOOP ONE Festival. 

The partnership represents a significant step in NIBE’s ambition to build greater awareness and engagement with the brand internationally, creating a powerful new platform to connect with winter sports audiences across Europe and beyond. It also brings together two organisations with a close connection to nature and a shared belief in innovation and the importance of reducing environmental impact. 

For more than 70 years, NIBE has developed energy-efficient climate solutions designed to reduce energy consumption and carbon emissions from homes and buildings. Today, its technologies for heating, cooling, ventilation and hot water are used across international markets, helping households and businesses move away from fossil fuel-based heating while maintaining a comfortable indoor climate. 

Biathlon provides NIBE with a powerful international platform to bring this story to new audiences. With a passionate following across many of NIBE’s key European markets, the sport combines high performance and technological precision with an outdoor environment that puts its relationship with nature firmly in focus.

Maria Hägg, Head of Marketing & Communications at NIBE said:

Biathlon feels like a natural home for NIBE. We share Nordic roots, a close connection with nature and a strong belief in the power of innovation. It is also a sport with an incredibly passionate following across many of the markets where NIBE has been part of people’s homes and buildings for decades.

This partnership gives us an exciting new way to tell the NIBE story internationally. We want to use that platform not simply to build awareness of our brand, but to start conversations about how the energy we use in our buildings can change. Intelligent, energy-efficient climate solutions have an important role to play in reducing energy use and carbon emissions and accelerating the move away from fossil fuel-based heating.”

The partnership also brings together NIBE’s long-term focus on reducing the environmental impact of buildings with the IBU’s own sustainability ambitions.

Michael Witta, Senior Vice President Marketing Sales & Services at Infront commented:

This partnership is a strong example of how leading brands can connect authentically with passionate sports audiences through shared values. NIBE's use of technology to positively counter some of the environmental and sustainability challenges fans have in many of biathlon’s core markets makes it an excellent fit for the IBU. It’s hugely satisfying to facilitate collaborations like these that create value for all parties while creating a better experience for biathlon fans worldwide.

Felix Bitterling, Commercial & Marketing Director of the IBU added:

We are proud to welcome NIBE, an internationally recognised brand with strong Nordic roots, to the biathlon family. As the IBU works towards reducing biathlon's environmental impact, partnering with NIBE is a natural and strategic fit. Together with NIBE’s experience, the IBU will further create opportunities to integrate sustainable technology into our event delivery and develop future-oriented solutions. Biathlon provides a great platform and wide visibility to showcase NIBE’s products and ambitions for energy-efficient and sustainable climate solutions.